GA & GTM

Features

Link with Google Search Console

  • Search Console can help you understand how users find your site through Google search.

  • Identify ways to attract more attention to your site and prioritize development efforts.

Google Demo Account

  • Google for "google analytics demo account"

  • Open up the page and click "access demo account"

Conversion Probability

  • Report under Audience > Behavior

  • Able to determine the likelihood of your users to convert during the next 30 days.

More Topics

Step 1: Create New View (Best Practices)

Where: Left Panel > Admin > 3rd column (Create View)

1st view: All Website Data

  • Created by default from google.

  • Leave it untouched, unfiltered.

  • It contains all the historical data since the beginning of tracking.

2nd view: Default Website

  • Apply very little, basic filters in general for the website, to have a clean view for everyday uses.

  • Example, your site will only be accessible to visitors in certain geographical region. You won't bother other countries visitors, filter down to that region.

3rd to N view: Specific

  • Very specific filtering for specific needs.

Step 2: Add Filters to View (Best Practices)

Where: Left Panel > Admin > 3rd column (Create View) > Choose the view > underneath ~ Filters

The moment a filter is applied to a view:

  • Historical data in the same view prior to this moment remains unchanged.

  • New sets (the filter down) of data will be available from this moment onward.

Filter order matters !!!

  • Rank 1 has the highest order, followed by 2 and so on.

  • the output of one filter becomes the input for the next filter.

Must have filters:

IP address

  • Developer, tester will keep accessing the sites during development and testing. False alarm on higher website traffics.

  • Exclude those IP. Leave the client's alone for their home / office IP as visits from the same IP might be the legitimate website traffics.

Page URL case sensitive

  • GA sees the same URL in different case as different unique pages. Data is going to show up multiple times.

  • Force all the URLs to be lower case.

Other example: WHERE condition IN (x, y...)

  • Filter Type = Custom > Include Filter Field = Choose the Condition > Filter Pattern = X|Y

Preview the filter before applying to the view

  • Click on the "verifying this filter" at the bottom of the page.

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