GA & GTM

GA

Features

Link with Google Search Console

• Search Console can help you understand how users find your site through Google search.

• Identify ways to attract more attention to your site and prioritize development efforts.

Google Demo Account

• Google for "google analytics demo account"

• Open up the page and click "access demo account"

Conversion Probability

• Report under Audience > Behavior

• Able to determine the likelihood of your users to convert during the next 30 days.

More Topics

• Create an edit audiences

---

Step 1: Create New View (Best Practices)

Where: Left Panel > Admin > 3rd column (Create View)

1st view: All Website Data

• Created by default from google.

• Leave it untouched, unfiltered.

• It contains all the historical data since the beginning of tracking.

2nd view: Default Website

• Apply very little, basic filters in general for the website, to have a clean view for everyday uses.

• Example, your site will only be accessible to visitors in certain geographical region. You won't bother other countries visitors, filter down to that region.

3rd to N view: Specific

• Very specific filtering for specific needs.

---

Step 2: Add Filters to View (Best Practices)

Where: Left Panel > Admin > 3rd column (Create View) > Choose the view > underneath ~ Filters

The moment a filter is applied to a view:

• Historical data in the same view prior to this moment remains unchanged.

• New sets (the filter down) of data will be available from this moment onward.

Filter order matters !!!

• Rank 1 has the highest order, followed by 2 and so on.

• the output of one filter becomes the input for the next filter.

Must have filters:

IP address

• Developer, tester will keep accessing the sites during development and testing. False alarm on higher website traffics.

• Exclude those IP. Leave the client's alone for their home / office IP as visits from the same IP might be the legitimate website traffics.

Page URL case sensitive

• GA sees the same URL in different case as different unique pages. Data is going to show up multiple times.

• Force all the URLs to be lower case.

Other example: WHERE condition IN (x, y...)

• Filter Type = Custom > Include Filter Field = Choose the Condition > Filter Pattern = X|Y

Preview the filter before applying to the view

• Click on the "verifying this filter" at the bottom of the page.

GTM